The Seven
Essential Elements

Culture

Culture makes or breaks companies. Whether a business thrives or withers depends on the culture instilled into that business.

The Culture of an Agency is a reflection of the Leadership within that agency.

Control 

Smartre Training helps its clients focus on the two required sides of Agency Control.

Financial Control: Turnover and Profit are not synonymous. Profit is the money you get to keep. Many businesses struggle to make high profits, despite high turnover. Without the financial systems to effectively control the flow of money, profit simply evaporates.

If you are a selling Principal, profit, at a minimum your should exceed your personal level of production. Smartre Training can help you earn more from your business without increasing your current level of results.

Results Control: It is essential that the displays and tools required to keep your agency and salespeople on track for performance are easily accessible. Smartre Training is proud of the Smartre Suite its clients have access to.

The Smartre Suite includes Control Centre which is designed to give you the ultimate ‘birds-eye view’ of your agency; helping you identify who and where your results are coming from, and your profit position at any time throughout the year.

Recruit 

A Winning Sales Team looks different in every agency. For many it’s a team of salespeople responsible for the creation and attainment of results. For others, it may be specialists whose roles are designed to support either yourself, or the sales leaders within your agency.

Smartre Training will show you how to attract the right people, identify those most likely to succeed followed by how to induct them into your office – plus much more.

Most agencies do not have a winning sales team because they do not have the right people aboard. Building your Winning Sales Team requires an effective recruitment system. And if your hesitation around recruitment stems from training – Smartre Training can help you with this too, see ‘Sell’ below.

Attract 

The attraction of potential seller enquiry is essential to the success of an agency. Smartre Training will show you the marketing strategies for today’s real estate landscape proven to create the opportunity for you to present to the right prospects.

Creating a brand within your community that delivers a constant seller enquiry requires the implementation of four distinct marketing streams. Listings are the lifeblood of the agency. As you know, without stock – there are no sales. 

Attract also provides ways to build the profiles of your salespeople, whilst retaining control. Control prevents you from being at the mercy of salespeople or third-party websites and portals.

Team

Development of all team members never stops. Leaders who don’t train their team to win, train their team to be mediocre. The development of salespeople is unique to others. 

No doubt you’ve heard the saying, “There is no I in team”; this isn’t true. A team is made up  of individuals and leaders must train and coach each one. The leader must enjoy a good relationship with each team member.

Once a team member’s development has been addressed; performance and results must be the next focus. To achieve this, Smartre Training has developed a series of key meetings with your team to ensure the level of performance required for your agency is met. Weekly sales meetings, monthly planning meetings as well as quarterly reviews are all outlined within the system with specific purposes and agendas.

Lead 

Leadership provides direction and inspiration. A great leader is essential for any business to succeed. If poor management is what inevitably sends a company broke, it is poor leadership that results in stagnation.

Smartre Training provides extensive Coaching and mentoring for its Leaders. To this end, an annual two-day leadership seminar is held specifically to enhance the knowledge and skills of real estate business leaders.

Sell

From the rookie through to the million-dollar performer, either in good markets or tough conditions, Smartre Training’s Sales System – known as Winning Ways – is delivered ongoing to all salespeople to ensure your team are not only trained better than your competitors, but to ensure they are essentially market proof.

Winning Ways includes a library of Master Classes focused on key skill development for your salespeople. All of which is available from streaming on demand via our training app – Academy.

The results of the average salesperson in Smartre Training are over twice what the average traditional industry agent would achieve.

Winning Ways is designed to give your salespeople higher incomes, better lifestyles and longevity of their careers – all the while delivering a high level of performance and client satisfaction.

If you’re interested to find out more about Smartre Training and to see whether we would be of value to your agency, please contact us via the form below, or call us directly on 02 8217 8500.