If you’re running a real estate agency, whilst still actively listing and selling – is the plan to list your way to success?
What I mean by that question is, is your plan to succeed in your agency dependent upon your personal listings and sales results?
Some will answer those questions as a simple yes – and that’s great. But for many, they realise that if they truly want to have a business, they need to build it in such a way that it is not reliant upon their personal sales productivity.
This article has been written to give you an insight into the 8 Essential Elements Smartre Training believes are required to build a genuine real estate business.
If these elements resonate with you, we invite you to attend our next Management Seminar, where we dive deep into these elements – instructions are at the end of this article.
Yet be warned – the seminar I’m referring to goes for four days. That’s four days away from your agency. And most cannot do that without foresight and planning.
If this article resonates with you, yet you decide not to attend, you might have to resolve yourself to the reality that building a business is not for you.
If you do decide to attend, it may very well be the pivotal moment in your career that changes your path, trajectory and eventually your life.
Culture is not a by-product of your people, but rather a reflection of the vision and leadership of the business.
Building a great business requires you to learn how to create a strong, positive culture that drives performance, loyalty, and resilience across your agency. A thriving culture means better retention, higher engagement, and stronger results.
We all want to work with people we like and respect, and Culture is the element that helps create this.
Great agencies are now backed by insights into your data. Learn the techniques that drive better Financial Management and increase your return on Data, both of which result in increased Performance.
Most agencies focus on increasing their GCI - of course, this is key to profit, but it’s only one half of the equation. The Smartre Management Seminar will teach you how to achieve real financial control, ensuring your business keeps more of what it earns.
How do you know when you’re actually making profit? Are you clear on your tax obligations? Are your expenses working for you, or against you? Control is designed to help you answer these questions and more.
As for Data, did you know that every agency should build three separate databases? If you’re running all your Data through your CRM, you’re yet to unlock its full potential. Smartre Training will explain and provide the tools to build the three databases used by the best agencies in the country.
Control also introduces Control Centre: Smartre Training’s enterprise software program that allows you to monitor and control your business from anywhere. Enquiry volumes, prospecting and listing activity, as well as forthcoming revenue, are all at your fingertips.
Great results start with the right people. Yet how do you find the right people? How does the ‘right person’ look, sound and act? How do you train real estate agents to win more listings?
Smartre Training’s Recruit Element is one of the most exciting parts of our entire management system. If your business is reliant upon your personal productivity to survive, you can change that with our proven Recruitment model.
We’ll show you how to attract, train and retain the right people - all whilst not taking a hit to your personal productivity.
Partnering with Smartre Training allows us to do much of the heavy lifting for you when it comes time to train your new salespeople. Let us work with you to build a sales team you can rely on.
Listings are the lifeblood of any real estate business. You already know this. But how do you make your agency a magnet for potential sellers?
What are the materials or sales strategies that resonate with today’s sellers? Attract has the answers.
In this element, you will gain access to 30 separate strategies that will result in a constant flow of sellers to your agency.
What’s better is you’ll no longer be reliant upon third parties, AI or salespeople who resist prospecting to generate business. Installing the Attract Element will transform your business.
The right Attract funnel provides you with more listings, more control, and more growth.
Nobody wants to be overmanaged, nor do they want to sit in meeting after meeting that leads nowhere.
Smartre Training will show you the structure you need in your agency to drive high performance.
Training, Planning and Sales have never been easier than with Essential Element 5: Team.
Smartre Training can provide you with the tools, systems and training to help you build a team of high-performing, self-reliant and dependable team members. While our sales training is extensive, it is all built upon the core belief of being client-first driven. Your client’s success is your success.
If you’ve found yourself frustrated with sales training that only sounds good in theory, or is an obvious collection of ideas cobbled together, Smartre Training is the alternative you’ve been searching for.
The future of your real estate business depends on the quality of its leadership.
At Smartre Training, we believe that great businesses are built by great leaders.
Our Real Estate Leadership Training is designed specifically for Principals, Directors, Team Leaders, and emerging leaders who want to strengthen their leadership skills, inspire their teams, and control their destinies.
As you’re likely aware, much of the training in Property Management today tends to focus heavily on legislation. While understanding and complying with these legislative requirements is important, Smartre Training takes a broader approach, focusing our Property Management training on two key areas:
The department as a whole: How do you build a well-run and profitable Property Management division of your agency?
The individuals within: How do you train, lead and retain Professional Property Managers?
Manage explores the various structures in which you can run your department. While most agencies default to either a portfolio or task-based model, the industry has evolved, offering new and often more effective alternatives. You may find opportunities you haven’t yet considered.
The 8 Essential Elements form the backbone of the Smartre System. A system used by hundreds of agents across Australia and New Zealand to develop great real estate businesses.
If you’re looking to transform your real estate agency into a real estate business, look to join us next year at one of our Management Seminars:
The Smartre Management Seminar, Sydney NSW: 1st – 4th March 2026
The Smartre Management Seminar, Melbourne VIC: 19th – 22nd July 2026
The Smartre Management Seminar, Gold Coast QLD: 11th – 14th October 2026
Again, planning and foresight are required for you to attend this event – yet the return is too great of an opportunity to miss.
If you aren’t ready to make a four-day commitment, Smartre Training offers multiple Half Day Introductory Seminars in the lead up to our flagship Management Seminar. These sessions will give you real insight into how The Smartre System works, and whether it’s the right fit for you and your agency. If you’re interested in attending an introductory seminar, click here.
If you’re ready to get started sooner, reach out to us now on 07 3426 0677 or at matt@smartretraining.com.au, and let’s discuss how we can help you move your agency forward faster.
If you’re running a real estate agency, whilst still actively listing and selling – is the plan to list your way to success?
What I mean by that question is, is your plan to succeed in your agency dependent upon your personal listings and sales results?
Some will answer those questions as a simple yes – and that’s great. But for many, they realise that if they truly want to have a business, they need to build it in such a way that it is not reliant upon their personal sales productivity.
This article has been written to give you an insight into the 8 Essential Elements Smartre Training believes are required to build a genuine real estate business.
If these elements resonate with you, we invite you to attend our next Management Seminar, where we dive deep into these elements – instructions are at the end of this article.
Yet be warned – the seminar I’m referring to goes for four days. That’s four days away from your agency. And most cannot do that without foresight and planning.
If this article resonates with you, yet you decide not to attend, you might have to resolve yourself to the reality that building a business is not for you.
If you do decide to attend, it may very well be the pivotal moment in your career that changes your path, trajectory and eventually your life.
Culture is not a by-product of your people, but rather a reflection of the vision and leadership of the business.
Building a great business requires you to learn how to create a strong, positive culture that drives performance, loyalty, and resilience across your agency. A thriving culture means better retention, higher engagement, and stronger results.
We all want to work with people we like and respect, and Culture is the element that helps create this.
Great agencies are now backed by insights into your data. Learn the techniques that drive better Financial Management and increase your return on Data, both of which result in increased Performance.
Most agencies focus on increasing their GCI - of course, this is key to profit, but it’s only one half of the equation. The Smartre Management Seminar will teach you how to achieve real financial control, ensuring your business keeps more of what it earns.
How do you know when you’re actually making profit? Are you clear on your tax obligations? Are your expenses working for you, or against you? Control is designed to help you answer these questions and more.
As for Data, did you know that every agency should build three separate databases? If you’re running all your Data through your CRM, you’re yet to unlock its full potential. Smartre Training will explain and provide the tools to build the three databases used by the best agencies in the country.
Control also introduces Control Centre: Smartre Training’s enterprise software program that allows you to monitor and control your business from anywhere. Enquiry volumes, prospecting and listing activity, as well as forthcoming revenue, are all at your fingertips.
Great results start with the right people. Yet how do you find the right people? How does the ‘right person’ look, sound and act? How do you train real estate agents to win more listings?
Smartre Training’s Recruit Element is one of the most exciting parts of our entire management system. If your business is reliant upon your personal productivity to survive, you can change that with our proven Recruitment model.
We’ll show you how to attract, train and retain the right people - all whilst not taking a hit to your personal productivity.
Partnering with Smartre Training allows us to do much of the heavy lifting for you when it comes time to train your new salespeople. Let us work with you to build a sales team you can rely on.
Listings are the lifeblood of any real estate business. You already know this. But how do you make your agency a magnet for potential sellers?
What are the materials or sales strategies that resonate with today’s sellers? Attract has the answers.
In this element, you will gain access to 30 separate strategies that will result in a constant flow of sellers to your agency.
What’s better is you’ll no longer be reliant upon third parties, AI or salespeople who resist prospecting to generate business. Installing the Attract Element will transform your business.
The right Attract funnel provides you with more listings, more control, and more growth.
Nobody wants to be overmanaged, nor do they want to sit in meeting after meeting that leads nowhere.
Smartre Training will show you the structure you need in your agency to drive high performance.
Training, Planning and Sales have never been easier than with Essential Element 5: Team.
Smartre Training can provide you with the tools, systems and training to help you build a team of high-performing, self-reliant and dependable team members. While our sales training is extensive, it is all built upon the core belief of being client-first driven. Your client’s success is your success.
If you’ve found yourself frustrated with sales training that only sounds good in theory, or is an obvious collection of ideas cobbled together, Smartre Training is the alternative you’ve been searching for.
The future of your real estate business depends on the quality of its leadership.
At Smartre Training, we believe that great businesses are built by great leaders.
Our Real Estate Leadership Training is designed specifically for Principals, Directors, Team Leaders, and emerging leaders who want to strengthen their leadership skills, inspire their teams, and control their destinies.
As you’re likely aware, much of the training in Property Management today tends to focus heavily on legislation. While understanding and complying with these legislative requirements is important, Smartre Training takes a broader approach, focusing our Property Management training on two key areas:
The department as a whole: How do you build a well-run and profitable Property Management division of your agency?
The individuals within: How do you train, lead and retain Professional Property Managers?
Manage explores the various structures in which you can run your department. While most agencies default to either a portfolio or task-based model, the industry has evolved, offering new and often more effective alternatives. You may find opportunities you haven’t yet considered.
The 8 Essential Elements form the backbone of the Smartre System. A system used by hundreds of agents across Australia and New Zealand to develop great real estate businesses.
If you’re looking to transform your real estate agency into a real estate business, look to join us next year at one of our Management Seminars:
The Smartre Management Seminar, Sydney NSW: 1st – 4th March 2026
The Smartre Management Seminar, Melbourne VIC: 19th – 22nd July 2026
The Smartre Management Seminar, Gold Coast QLD: 11th – 14th October 2026
Again, planning and foresight are required for you to attend this event – yet the return is too great of an opportunity to miss.
If you aren’t ready to make a four-day commitment, Smartre Training offers multiple Half Day Introductory Seminars in the lead up to our flagship Management Seminar. These sessions will give you real insight into how The Smartre System works, and whether it’s the right fit for you and your agency. If you’re interested in attending an introductory seminar, click here.
If you’re ready to get started sooner, reach out to us now on 07 3426 0677 or at matt@smartretraining.com.au, and let’s discuss how we can help you move your agency forward faster.
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